Top Five Reasons We Love Exhibits (And You Should Too)
Love is in the air this February, and while some scoured the card aisle for the perfect message for their sweethearts, we were over here swooning over something else – exhibits! Let’s face it, our hearts beat faster for bold booth designs, eye-catching graphics, and a one-of-a-kind brand experience. So, in the spirit of Cupid’s […]
Cooking Up Success at the National Restaurant Show
When it comes to the foodservice industry, the National Restaurant Association Show isn’t just an event – it’s the event. Held annually in Chicago, this isn’t your average trade show; it’s a five-course meal of innovation, networking, and golden opportunities. Whether you’re a seasoned exhibitor or a first-timer dipping your toes into the show floor, […]
Rev Up Your Business: Why Exhibit at SEMA
If you’re in the automotive industry and haven’t heard of the SEMA Show, it’s time to crawl out from under that hood. Held annually in Las Vegas, the Specialty Equipment Market Association (SEMA) Show is the automotive industry’s ultimate playground. It’s a high-octane, action-packed event where innovation meets opportunity, making it an amazing venue for […]
Unleashing the Power of Experiential Marketing: Planning Techniques to Wow Your Audience
In the crowded, noisy world of modern marketing, it’s harder than ever to stand out. Consumers are bombarded with ads, emails, social posts, and pop-ups every day. How do you make your brand not just seen, but felt? Enter experiential marketing, the ultimate tool to create memorable, emotional connections with your audience. But executing a […]
Why ShopTalk Shows are a Must for Retail Innovators
In the fast-paced world of retail, keeping up isn’t enough – you’ve got to make waves, and ShopTalk is creating a big splash! They bring the intersection of retail, technology and innovation to US locations 3 times a year, and they do it big, and boldly. With over 10,000 attendees and over 600+ expert speakers […]
Everything You Wanted to Know about Graphic Production for Exhibits and Events but Were Afraid To Ask
Ever walk into a hardware store only to be met with a cold stare when trying to describe the plumbing doohickey you’re on the hunt for? Have you ever heard the proverbial record needle screech in a wine shop and have no idea what you said wrong about that bottle of Chablis in your hand? […]
Custom Rental or Custom Built: The Age Old Trade Show Conversation
Dremio’s custom rental exhibit showcased at the Javits Center in NYC for Data Universe. If you’ve been around the event industry for as long as we have, you know there’s a topic of conversation as old as time: Should you rent an exhibit for your trade show appearances, or should you purchase one? We’ve had […]
An Evolving Industry Gives Rise to a Company-Wide Evolution
When looking for the origin of trade shows, most sources cite events starting as early as 3000 BC in the Middle East. The world’s first recognized trade show, The Great Exhibition, made its debut in England in 1851 with over 100,000 exhibits. In the nearly two centuries since then, the live event industry has continued […]
Tips for Effective Exhibit Design
Everyone wants their exhibit to stand out on the show floor and to capture the attention of attendees, but making that happen is a big task. Effective exhibit design is both a strategic and creative process that can require collaboration between multiple teams, including your exhibit vendor. Our team has put together a list of […]
Understanding Show Exhibit Space Options
You finally found the perfect event to showcase your products, secured your booth space, and now need to build (or fit) your exhibit to the available space. Many times, clients come to us without fully understanding the unique layout options and booth types various shows offer, and consequently find their vision needs a bit of […]