Redesign or Refurbish, What Fits Your Needs?
Now that trade shows have returned, you are most likely thinking about the impact of your company’s presence on the show floor. The most important component of this is your trade show booth. Many companies have found that their brands have changed since their last in-person event. This has created the need to update the […]
Is a Hybrid Exhibit Show Strategy Right for You?
The pandemic has taught us the importance of prioritizing trade show strategy flexibility. A new way to do this is to think beyond traditional face-to-face meetings. What does it look like when we merge in-person events with online virtual platforms? As people return to the show floor, we see the potential of employing a hybrid […]
Physical Shows are Coming Back! How Do I Prepare?
Seeing tradeshows and events returning to convention centers across the country has no doubt been a feeling of relief for many companies. The ability to showcase products and services once again in a real-time, face-to-face environment is something that we have all been waiting for. How to make that transition has left some trade show […]
Virtual Exhibits and Virtual Events – What Does My Company Need?
By now, you have certainly heard the buzz about Virtual Events. One of the biggest questions we have received since stepping into this new product line is, What is the difference between a Virtual Event and Virtual Exhibit and how do either help my business? With over 60 years experience in designing and building cutting […]
Preparing for the Return of In-Person Events
Whether your company participates as an exhibitor or attendee, businesses big and small are anxiously awaiting the return of in-person events. As that day gets closer, our team has been considering how they may look different than the last time we were all together. Here are some of our thoughts. Physical Booth Structures Tailored for […]
Transforming Our Business in a COVID World
It is hard to believe that Nationwide 360 has been a proud partner to businesses for their trade show needs for over 60 years. Over that time, we have seen our share of challenges, unexpected environments and situations that have required us to think outside the box. However, nothing, absolutely nothing has challenged our business, […]
Oaks and Diamonds – Dealing with Professional Pressure
Whenever I get the opportunity to make a contribution to the Nationwide 360 blog series, I usually start by looking for a quote to set the tone of the piece. These sometimes clever quips are usually light and airy, but the first kernel of wisdom that popped up in a search while preparing for the […]
Four Times it Makes More Sense to Rent a Display
Purchasing a custom display for trade shows is ideal in many situations, but there are also instances when it makes more sense to rent — when you’re on a super tight schedule, for example. Here are four other situations where renting a display is a good option: You’d like greater flexibility to change the branding […]
Setting Realistic Goals for Your Tradeshow Program – Why It’s Important and How to Do It
A wise man once said that setting achievable goals is a determining factor in maintaining a healthy, productive, and happy life. Through experience I’ve come to realize that notion is directly linked to the likelihood of achieving success as well, for while aspiring to astonishing feats is certainly admirable in and of itself, along with […]
The Annual Toy Fair and the Importance of Play
By Steve Griffith I like to think of the trade show industry as a close cousin to show business. Some aspects of what we do on a daily basis make the analogy fairly obvious. There’s the hustle-bustle, mad dash of the production itself, of course. That is, all the behind-the-scenes efforts of a large crew […]
