Right Front View of the Smarties Exhibit at Sweets & Snacks Expo


Project Type

Custom Exhibit





Our Challenge

With a long and rich history, America’s Favorite Candy Roll wanted to roll out their new branding with an exhibit that honored the storied tradition of the iconic sweet treat while making a bold statement about its evolution and staying power.

Our Solution

Employing ‘old fashioned candy shop seen through a contemporary lens’ as the driving force of the aesthetic strategy, the environment’s execution uses cutting-edge exhibit fabrication techniques to make the old new again. The giant inflatable candy roll and tablets suspended above the space create a breathtaking dynamism as unmistakable as the brand they invoke. The space below the hanging elements features colorful structures with brightly-lit surfaces and a black and white faux tile vinyl floor in support of creating an environment that speaks to the sweet shops of our collective memory.

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