Fratelli Beretta at NYCWFF

Ariel View of Fratelli Beretta Exhibit at the New York City Wine and Food Festival

Fratelli Beretta at NYCWFF

Project Type

Brand Experiences & Events

Size

Medium

Industry

Food

Our Challenge

For the New York City Wine and Food Festival, the largest of its kind in the city, our client Fratelli Beretta, the longest existing family-owned business in Italian charcuterie tradition, needed to take their show on the road for a brand experience that dazzled the taste buds of discerning New Yorkers.

Our Solution

Using a base of BeMatrix rental panels, we created an environment that swept attendees to Italian vistas, starting with the heavily instagrammed trompe l’oeil mural of Venice. Highly functional counters tailored to suit Fratelli Beretta’s chefs enabled them to serve their delicious meats to the throngs.

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