Each year’s New York State Fair showcases numerous animals, hundreds of commercial attractions, scores of exciting midway rides, and dozens of big-name entertainers. This year it also showcased our client Bath Fitter! In order to get their 10×20 exhibit to conform to the 10×30 space they had in the heavily-trafficked Center of Progress building, we retrofitted and added to the original structure. The result was a seamless environment perfectly suited to showcase their bath tub product line. Featuring an illuminated rotating platform and an AV content-linked series of monitors for a cost-effective video wall, Bath Fitter was an enormous success, and proved that an exhibit built for a trade show works perfectly as a branded environment at a not-trade show event with the proper foresight and TLC!