Inspired by The Daily Crave’s unique “retro newsboy” brand personality, we designed and fabricated a bonafide newsstand invoking a nostalgia for a New York street corner you might see in a classic film. Since the unit needed to withstand the elements, it dons a corrugated roof. And since it stays put throughout the duration of the event, it’s self-contained– meaning all product is stored inside the unit and the window and door locks overnight. The Daily Crave’s reps completed the experience by dressing as news boys and gals.