Initially treating the project as two distinct design briefs in order to determine functional requirements, the design ultimately honed in on the brands’ commonalities to provide aesthetic harmony and organizational cohesion. The resulting exhibit features two monolithic tension fabric arch structures that interact with one another (over a shared double deck!) while maintaining both visual distinction and harmony. Unique treatments of brand-inspired LED accent light strips, die-cut illuminated graphics, content linked AV monitors, and interactive digital kiosks.