Every January, the retail universe flocks to the Big Apple for the National Retail Federation’s (NRF) Big Show – the ultimate playground for retail tech, innovation, and consumer trends. With over 40,000 attendees, 6,200 brands, and 1,000 exhibits, NRF is more than a trade show – it’s a powerhouse networking event, a launchpad for groundbreaking ideas, and an unmatched opportunity to captivate an audience that’s actively seeking the next big thing.
Why NRF is a Must for Exhibitors
NRF is where decision-makers and retail giants come to do business. The show floor is packed with C-suite executives, industry influencers, and buyers who aren’t just browsing – they’re ready to invest in the future of retail. If your brand deals in retail tech, e-commerce, supply chain solutions, or customer experience innovations, this is the arena where you need to bring your A-game.
Key NRF 2025 Stats and Insights:
- 40,000+ industry professionals from 100+ countries
- 6,200+ brands in attendance, from startups to Fortune 500 retailers
- 350+ speakers from top global retail companies
With this level of exposure, your booth isn’t just a space – it’s your brand’s moment to shine. This question is: will it stand out in this innovation jungle?
See Some NRF Showstoppers
At Nationwide 360, we don’t just build booths—we create experiences. NRF is where bold, innovative, and visually stunning exhibits steal the spotlight. And these exhibits? They absolutely owned it.
Walmart Commerce Technologies: The Power of a Seamless Experience
Walmart is known for efficiency and innovation so their NRF presence had to match that energy. We delivered an exhibit that:
- Fostered high-value connections with interactive meeting spaces
- Made them impossible to miss with massive hanging signage
- Told a compelling story with eye-catching, dynamic graphics
The result? A seamless, engaging experience that embodied Walmart’s tech-forward solutions – and made attendees take notice.
Walmart GoLocal & Commerce Technologies: Different but Unified
Two powerhouse divisions. One shared space. Zero brand confusion. That was our rallying cry when these two companies needed a knockout shared exhibit. The final product:
- Maintained each brand’s unique identity while keeping cohesion
- Drove engagement with interactive touchpoints
- Encouraged collaboration between the two business units with compromise
The result? A visually stunning, attention-grabbing exhibit that delivered a crystal-clear message and left attendees buzzing.
SHYFT: A Galactic Launch that was Out of This World
When launching a planetary product, you go big. SHYFT needed an exhibit that was just as bold as their new products, so we gave them:
- An inflatable rocket that turned heads across the show floor
- A futuristic stardome for immersive storytelling
- Oversized interactive mobile phones to showcase their tech
This exhibit wasn’t just a booth – it was an intergalactic experience. And judging by the reaction– they were over the moon– it was mission accomplished. Turn the sound on and hear what they had to say.
Looking Ahead to NRF 2026: Are You Ready to Stand Out?
NRF 2026 will be here before you can say “booth traffic.” Now is the time to start crafting a show-stopping exhibit that not only attracts attention but delivers results.
Ready to make magic happen? Drop us a line, and let’s build something unforgettable.
