Using beMatrix to draw the contours of a somewhat unique 20×30 walkthrough space, the Nationwide 360 design team submerged itself in the product (tinkering abound!) and brought the space to life, imbuing it with the bright color magic of the brand’s personality. Fully embracing the bold primary color palette and dynamic photo imagery, and complimenting them with bright illuminated accents in the play surfaces and at the massive logo, the result was an inspired space at Javits Center in New York.