Sometimes, an exhibit designs itself—well, kind of. Golden Waffles’ branding is so distinctive and well-defined that it made our designers’ jobs easy. Pairing Golden Waffles’ warm, buttery yellow with natural wood tones and cream accents, and highlighting the branding with bright lighting, created a joyful environment. Careful space planning for the large, functional kitchen prep and demo area, along with attention to detail in fabrication, made for a truly scrumptious experience on the show floor.