Game. Set. Match! The space Nationwide 360 designed is divided equally between photo opportunity and product giveaway. After tennis fans grab a free delicious treat at the custom serving counter, they invariably took a minute to snap a photo in front of the larger-than-life hand-crafted sculpture. Conceived to emphasize the marriage of Fage’s yogurt with the US Open (and all-things-tennis), the piece was a huge draw that prompted thousands of pics– and free promotion for Fage!