Fage At US Open

Fage At US Open

Project Type

Brand Experiences & Events





Our Challenge

Tennis anyone? When long time client, Fage, announced that they were going to be a major sponsor at the US Tennis Open and needed help with their brand activation environment, we were thrilled.

Our Solution

Game. Set. Match! The space Nationwide 360 designed is divided equally between photo opportunity and product giveaway. After tennis fans grab a free delicious treat at the custom serving counter, they invariably took a minute to snap a photo in front of the larger-than-life hand-crafted sculpture. Conceived to emphasize the marriage of Fage’s yogurt with the US Open (and all-things-tennis), the piece was a huge draw that prompted thousands of pics– and free promotion for Fage!
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