If you’re in the automotive industry and haven’t heard of the SEMA Show, it’s time to crawl out from under that hood. Held annually in Las Vegas, the Specialty Equipment Market Association (SEMA) Show is the automotive industry’s ultimate playground. It’s a high-octane, action-packed event where innovation meets opportunity, making it an amazing venue for automotive businesses.
Here’s a few stats from the 2024 show –
- Over 160,000 attendees including 70,000 buyers and decision makers
- 140 countries represented
- 2400 brands exhibited
- 1400 vehicles on display
- 2 million net feet of exhibit space used
- 3000 products featured in the New Product Showcase
Thinking of exhibiting at this powerhouse show? Here’s why it just makes sense.
Unparalleled Exposure
SEMA isn’t just a run-of-the-mill trade show. With over 160,000 attendees from 140+ countries, brands get visibility on a global scale. You’ll be rubbing elbows (or more accurately, bumping fenders) with over 2400 of the automotive world’s elite exhibitors. And with 70,000 buyers and decision-makers cruising the show floor, your booth isn’t just an exhibit; it’s a lead-generation machine.
Your Targeted Audience, Delivered
Let’s face it: not all trade shows are created equal. SEMA is laser-focused on the automotive aftermarket industry. This means attendees are there for one reason: cars. Whether you’re in performance parts, accessories, tools or car products, you have the ear of a niche audience.
Plus, nearly 50% of attendees represent businesses with annual revenues exceeding $1 million. Translation? These aren’t window shoppers – they’re the real deal.
Showcase Innovation
SEMA is synonymous with cutting-edge innovation. This show is a launchpad for new products, with exhibitors unveiling thousands of new releases each year. The New Products Showcase is one of the most visited areas of the show, with over 3000 products displayed this year. Have a new gadget, gizmo, or groundbreaking tech? This is the place to make your grand debut.
Amplify Your Brand
Think of SEMA as your stage, with over 3,000 media outlets to potentially amplify your brand. From bloggers to TV crews to major automotive publications, the press coverage is ramped up. With the right pre-show media prep, you might just become the talk of the town – or, at least, the talk of the trade show.
Nationwide 360 at SEMA
Talking about the SEMA show wouldn’t be right without giving a huge nod to our partners at Walmart Marketplace and GoLocal and their remarkable collaboration. Drawing inspiration from a small town in Arkansas, where Sam Walton opened the first store to bear the Walton name, their exhibit took you on a journey through the Walmart legacy. Jay Leno even stopped by for a presentation in front of Sam Walton’s truck!
Revving Up for 2025
SEMA isn’t just a trade show; it’s an opportunity to accelerate your growth, showcase your innovation, and connect with the who’s-who of the automotive industry. The 2025 show will be here before you can say “horsepower.” Now is the time to hit the gas and make your brand the star of next year’s show.
Ready to roll? We’re here to help you shift into high gear.
