Purchasing a custom display for trade shows is ideal in many situations, but there are also instances when it makes more sense to rent — when you’re on a super tight schedule, for example. Here are four other situations where renting a display is a good option:
You’d like greater flexibility to change the branding of your booth.
Renting a display allows you to alter the design, layout, and size of your booth as often as you’d like. This is a great advantage if your business is new and exploring new ideas and aesthetics.
A show requires a display that’s larger or smaller than what you currently own.
If you have a custom display already, but are doing a single show where the dimensions of your display just don’t align well with your booth space dimensions.
You are on a tight budget.
Purchasing a custom display is more expensive than renting a display – it typically costs about two-thirds more to purchase a display. When you rent a display, you also avoid long-term ownership expenses such as storage, insurance, repairs, transportation and end-of-life disposal fees. Renting requires only that you ship the display back when you’re done.
You need to exhibit in multiple shows at the same time.
Renting is a great option if the trade shows you plan to exhibit at overlap or the dates are too close for transporting your display from one place to the next.
Nationwide 360 has many rental solutions
If you think renting is the best option for your upcoming trade show, or you’re not sure which option is best, call us today at 631-467-2034. We offer a large selection of off-the-shelf rental packages and high-quality accessories.
Boost your trade show performance with this FREE guidebook
New installments of our blog are posted monthly, so be sure to check it out regularly! But if you just can’t wait for the release of the next one, we’re happy to offer How to Develop an Outstanding Experiential Marketing Trade Show Program, a downloadable deep dive into the ins and outs of managing an exhibit program. It’s chock-full of helpful hints and insider tips for those new to the industry as well as the seasoned veteran.
