Every January, Las Vegas trades in glitz for grit as World of Concrete (WOC) takes over the city. This isn’t just another trade show—it’s the event where concrete and masonry professionals from around the world come to mix business with innovation. And for exhibitors? It’s one of the most powerful platforms to show off your brand, connect with decision makers, and set your business in stone for the year ahead.
At a Glance: Big Numbers, Bigger Opportunities
Let’s talk stats—because the numbers don’t lie:
- In 2025, WOC welcomed 57,908 registered professionals from across the globe.
- There were 1,522 exhibitors, including 342 first-timers, all taking up over 700,000 square feet of indoor and outdoor exhibit space.
- Attendees came from 100+ countries and spanned every corner of the industry—contractors, engineers, architects, ready-mix producers, rental managers, and tool distributors.
In short? If they work with concrete, they were probably there.
Why Exhibitors Keep Coming Back
1. A Goldmine of Qualified Buyers
With nearly 60,000 industry pros on-site, you’re not just shaking hands—you’re connecting with serious decision makers who are actively looking for solutions.
2. Branding & Visibility on a Grand Scale
Want to make some noise? WOC’s high foot traffic, media buzz, and global reach make it the ideal stage for product launches, brand storytelling, and making a lasting impression.
3. A Learning Lab with an Edge
With more than 180 educational sessions, including leadership tracks, certifications, and even AI-powered translation, WOC doubles as a classroom for the industry’s best and brightest. Exhibitors get to shine as thought leaders while attendees walk away smarter—and possibly as future clients.
4. Hands-On Demos That Drive Real Results
WOC is one of those places where showing beats telling. Live demonstrations bring your product to life, spark conversations, and often lead to deals that start right there on the show floor.
5. Next-Level Networking
Whether you’re into AI automation, robotics, or eco-friendly materials, the show connects you with partners, press, and buyers through programs like the U.S. Export Directory and international matchmaking. Because sometimes, the best deals happen over coffee and concrete dust.
Final Pour
Whether you’re debuting the latest mixer, showcasing a game-changing product, or simply ready to meet thousands of decision-makers face to face, World of Concrete is the place to cement your presence in the industry.
It’s more than a trade show. It’s where the future of concrete takes shape—and where the right exhibit can make all the difference.