In the fast-paced world of retail, keeping up isn’t enough – you’ve got to make waves, and ShopTalk is creating a big splash! They bring the intersection of retail, technology and innovation to US locations 3 times a year, and they do it big, and boldly. With over 10,000 attendees and over 600+ expert speakers the best of the best are dishing it out over all things retail.
What Makes Shop Talk Shine?
ShopTalk is more than a trade show or conference – it is a rethinking of the retail experience. They boast over 700 exhibitors and more than 250 breakout sessions to combine education, networking and interactivity backed by some of the latest trends and technologies. For brands and retailers, the opportunity to be present at ShopTalk is a strategic goldmine, putting them face-to-face with an engaged audience. Attendees are retail innovators, tech enthusiasts, investors, and executives from a variety of sectors, gathering to see – and be seen.
Why Exhibiting at ShopTalk Should Be Part of Your Experiential Marketing Strategy
Exhibiting at ShopTalk isn’t just about presence; it’s about immersive engagement. For companies looking to up their experiential marketing game, ShopTalk offers a platform to bring their brand to life in front of thousands of influential professionals. Rather than a static booth, exhibitors stand out with interactive spaces where attendees can engage with products, test out new tech, and experience their identity first hand. It is a great spot to break through the retail noise, create buzz and build lasting connections.
Nationwide 360 at Shop Talk Fall: Elevating Walmart GoLocal and Walmart Commerce Technology Solutions
This year, Nationwide 360 headed to the Windy City for ShopTalk fall to help two powerhouse clients: Walmart GoLocal and Walmart Commerce Technology Solutions deliver standout experiences. Check out some of the highlights:
Walmart Commerce Technology Solutions
With an exhibit designed to show the potential for businesses to scale, Walmart Commerce Tecnhologies’ booth was bold, tech-forward, and unforgettable. We worked with their team to set up interactive kiosks and a massive AV video wall, giving attendees a hands-on view of Walmart’s transformative tech solutions. The exhibit’s sleek, professional design underscored Walmart’s commitment to empowering businesses, and the dynamic digital visuals grabbed attention.
Walmart GoLocal
For Walmart GoLocal we built a space that went beyond showcasing delivery solutions to create an experience around partnership and success. Featuring an open, inviting layout and eye-catching brand-colored window displays, the booth was a magnet for attendees. Collaborations with well-known brands like Nespresso and 1800Flowers.com were highlighted, and the sleek display drew visitors in to learn more.
Our Takeaways from ShopTalk Fall
Our experience at ShopTalk Fall was inspiring and insightful, reinforcing how the power of strategic exhibit design can create lasting impressions. Watching attendees explore Walmart’s spaces was a testament to the value of experiential design. Our team was proud to be part of their story, and success.
With ShopTalk Spring around the corner, now is the perfect time to think about how your brand will stand out. Connect with us to start planning your next big retail moment, and get ready to make waves on the show floor.
